Why Ayushman Cowfit?

India boasts a substantial livestock population of approximately 305 million, representing 37.28% of the global total. Despite this, the contribution to GDP from milk production, a vital agricultural commodity, stands at only 5%. A glaring discrepancy emerges when comparing the average milk production per cow: a mere 10 liters per day in India versus 30 liters in Western countries like the USA, Canada and European Union.

This productivity gap is primarily attributed to inadequate cattle health. Roughly 15% of cattle face health issues at any given time. A staggering 30% failure rate in artificial insemination is due to poor timing or overlooked health symptoms. Consequently, farmers suffer from delayed calving, increased livestock sickness and mortality, significantly impacting their income

Compounding the issue is the lack of accessible technological solutions to address cattle health and heat-related challenges. Dairy farmers, especially those with large herds, struggle to monitor vital metrics such as temperature, heart rate, and activity levels using traditional methods.

Heat detection, in particular, poses a significant challenge for dairy farmers. The repercussions of failed artificial inseminations, including heightened mortality rates and decreased yield and quality of dairy products, exacerbate these challenges. Addressing these issues is crucial for enhancing the growth, efficiency and sustainability of India's dairy industry.